The Seoul International Wines and Spirits Expo has been the only wine & spirits exhibition in Korea for the past 19 years. It once again will be held at COEX and is an excellent opportunity for domestic and overseas wines & spirits to be displayed in one place, promoting various product lines and market trends to related industry buyers and visitors. Click here for the Seoul International Wines and Spirits Expo 2020 article. It only runs for one weekend, so checkout the details below for how to register and what to expect.
Pre-registration is available for both buyers and regular attendees using the pre-registration section here. Buyers can enter for free, but be sure to bring your ID and business cards on entry. For general visitors, if not pre-registering, purchase an online ticket by filling out the registration form (and also remember to bring ID).
For on-site registration, buyers must fill out a form and submit with ID and business cards. General visitors have a few options, normal ones – fill out a form and submit it (take your ID!), those with discount coupons – fill out a form (unless pre-registered) submit it with the discount coupon and purchase ticket (again, ID), those with invitation letters go free – fill out a form unless pre-registered and submit it with the invitation letter (ID).
Various purchase links can be found on the Seoul International Wines and Spirits Expo website here.
Buyers or those with invitation letters enter for free, general visitors will pay 25,000 KRW, those who pre-register online before the 1st of July will pay 20,000 KRW, those with discount coupons will pay 15,000 KRW.
Dates: July 2nd (Fri) - 4th (Sun) 2021
Time: 11am to 7pm (entry closing at 6.30pm),
Note: On the 4th of July (Sun) doors open from 11am until 6pm (entry closing 5.30pm). Coex Hall B, Seoul, Korea, official link here.
Passed down for 500 years, one traditional Korean medicinal liquor that they make called ‘Samyangju’ is characterized by its pleasant aroma/flavor, silky smoothness, and bright golden color.
Most well known for their Gosorisul, described as “the breath of Jeju which contains the joys and sorrows of the people and still shines brightly today in the same way as in the old days with the utmost sincerity.”
Highly noted for their Byeol Barang homemade Yakju and Barang homemade Takju which “contain the stars of the sky that pour out of Barangol in Andong, and the stars of the earth that pour out in the form of fireflies from the green forest, along with Andong’s generosity and love.” An excellent artisan product and well worth recommending for visitors to try because it's hard to find and not stocked in many bars.
Butdream means “sending dreams to friends”. The company “makes alcohol in an honest and healthy way” and “the small wishes of people who like to drink were gathered to make their own alcohol to share with each other.”
Mariya makgeolli “is a premium taro makgeolli which you can have any time, anywhere, comes in a mini can that you can easily put in your pocket and carry around. Five effects of taro: skin beauty, anti-aging, diet, sleep relief, depression relief.
The world’s only authentic Omija winery, “Omija, which is native to Korea, has an attractive color, fresh sour taste, subtle sweetness, bitter and spicy herbal scent, and even a slightly salty taste.”
The most traditional of all brewers, alcohol named Midamju, “a top-notch Korean liquor that is good for health by blending healthy medicinal ingredients in a traditional way, the representative liquor of a fine art brewery.”
Hwayang is a name that “expresses our wish for harmony and excitement of those who drink alcohol made in Hwayang”, Pungjeong Four Seasons has “a natural, clean taste and fragrance with no hangover and a clean finish.”
Dancing Cider company “spreads apple cider and craft culture.” Busa is a Korean apple that “perfectly harmonizes with sweetness and crunch.”
Jinmaek Soju, a soju made from organic wheat made by themselves that has a different charm from traditional soju made from rice. It is an alcohol that has the unique floral fragrance of wheat, and it takes two years to make a bottle.
Buja Gin .,
“The first premium handcrafted Gin from Korea”, “It boasts a clean and rich taste through the complex distillation process and aging of 15 ingredients”, 3 types of Buja gins are currently available: Signature Gin, Omija Gin, and Wormwood Gin. Click here for our article.
Of course there are a lot more attendees worth checking out, so put the Seoul International Wine & Spirits Expo in your calendar and explore the world of Korean alcohol!