Celebrity Chef Baek Jong Won has opened a series of Makgeolli restaurants across South Korea
Recently, we at The Sool Company have noticed a craze surrounding a new makgeolli restaurant chain across South Korea. Makyioreum boasts a selection of quality makgeolli and gourmet jeon derived from the taste selections of its owner Baek Jong Won. The establishment offers a stylish interior in which to enjoy the unique taste of makgeolli and other sool while snacking on familiar and reimagined food and side dishes. As a bonus offer, Makyioreum also provides a 25% discount on all traditional alcohol on the 25th of every month.
The main beverage offered is a makgeolli of the same name, and while it does contain artificial sweeteners, there are plenty of familiar brands, such as Nurinmaeul and Naroo, to choose from. If you want to check out some of the food and beverages offered, have a look at one of the Makyioreum Instagram pages here.
Baek Jong Won is a renowned celebrity chef in South Korea. He has made a name for himself starring in variety shows, assisting businesses with his cooking expertise, and maintaining 26 franchises across the country. His newest franchise Makyioreum has taken a leap into the sool bar industry; a drastic change from his usual food-oriented restaurants. This launch comes as a slight surprise to the sool community as Baek Jong Won has previously been wrapped up in a makgeolli scandal where he questioned the importance and likeability of traditional makgeolli, over commercialized products. Nevertheless, Makyioreum may prove to be a worthwhile experience for anyone looking for some fine dining and delicious makgeolli.
So far, the franchise has grown to 25 locations, and we want to give you a list so you can find the closest restaurant to you!
Prominent locations include:
Hongdae - Open every day at 5pm
Incheon - Four locations, opening times differ
Busan - Two locations, opening times differ
Geondae - Open Mon to Fri at 4pm and Sat to Sun 2pm
However, there is an entire list of each location that can be found on Naver.
Baek Jong Won also starred in a Netflix show titled Paik's Spirit in 2021. The show centers on guest appearances during meal times and focuses on the alcohol and food consumed. There is currently one season, and you can check out the YouTube trailer below:
In related news, Baek is also gearing up to release his own brand of makgeolli that promises an artificial sweetener-free recipe. The brand is not yet available to the general public, but the branding and name "Baekgeolli" was released on his Instagram. We are intrigued to see how "Baekgeolli" captures the taste of makgeolli.
While The Sool Company does not usually endorse makgeolli bar franchises, we think Makyioreum would be an interesting drinking experience for makgeolli and sool fans. Regardless of if you prefer to visit a smaller location for your sool, we can definitely commend Makyioreum for their selection of high-quality makgeolli.